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Last week Dementia Friends launched their biggest ever advertising campaign to make dementia impossible to ignore.​ The campaign shines a light into every corner of society, asking everyone to forget their differences and unite against dementia.

As Jo Brand and James Cracknell who head the campaign describe so brilliantly, dementia doesn’t discriminate. It doesn’t care who you are and it doesn’t play by any kind of rules.

Set to become this century’s biggest killer, it’s going to affect us all. So, doing nothing is not an option. To beat dementia, we have to put aside our differences and fight it together.  Visit the dementia friends website and see how you can become involved to make a difference: https://www.dementiafriends.org.uk